The Importance of Your iPhone App Icon to Your App’s Image and Sales

by Admin on August 20, 2013

You likely noticed a very detailed and more involved iPhone App icon for our new Coin Toss Control App.

Yes, we spent a  lot of time contemplating how we want the icon to look and feel, from the colors, the design/image, the slight tilt you see in the coin and a look where it seems like the coin is popping out of the screen.

Below are all sorts of screen shots of the various different App icons we experimented with. We interviewed several of our friends and family, including a Facebook survey soliciting feedback on the icon’s design and determine which icon people liked the most. We went with the popular choice, which also happened to be ours as well 🙂

Have you ever looked at the new and noteworthy section in iTunes that features random Apps? These Apps are by no means best sellers. These Apps all have one thing in common.

Their icons are amazing, super detailed and eye catching. Let’s see how Apple treats our App icon this time around. Getting picked up in the new and noteworthy section of iTunes can be a game changer for Apps. We are keeping our fingers crossed.

This is not hearsay either or simply our own observation. We have friends in this space who have had their Apps picked up by Apple in the new and noteworthy section.

Their feedback has also been consistent with our understanding. The extra time, effort and cost involved in thinking through and developing your App’s icon can be well worth the incremental effort. We are excited to see how this experiment pans out for us.  The saying that a book is judged by its cover holds true in many situations such as this.

We’ve spent a lot of time on this icon and think we have a pretty good professional design here. It’s our best App icon to date. This doesn’t mean our other App icons are bad per se, but they definitely could be better. We may be revising them down the road, but first we want to see how this one performs.

Of course it’s hard to sell how sales are impacted unless we test different types of icons and measure conversions (visits or views to the App vs the number of downloads). Apple just doesn’t provide that level of detail. We wished they did as developers and marketers would be much more successful in their business.

Here are the images – ENJOY!

The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes The Coin Toss Control iPhone App on iTunes

 

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