How to Maximize a Brand New App’s Exposure on iTunes

by Admin on June 7, 2012

As difficult as it is to get an app approved by Apple’s VERY picky staff, getting a brand new app approved in Apple’s iTunes stores is just the beginning of your journey to profitability.

With an ever growing (saturated) pool of apps (and only getting worse), how does YOUR app find the time of the day? As we are quickly learning, it is VERY DIFFICULT to promote an app to get it the exposure it needs to do well in terms of sales.

However, there is one very easy, and quick thing you can do to maximize a brand new app’s exposure on iTunes.  Unfortunately we were unable to capitalize on our own advice because we learned this the hard way after releasing our first app.

First hand and practical experience is the best teacher of all, so we hope you can learn from our mishap and use this strategy to get your brand new app the maximum exposure possible when it first releases.

Here is what you do not do…

When first submitting an app for review, Apple will ask you the anticipated release date of the app. Many developers try to time this (like we did) guessing when Apple will make a decision (usually a couple weeks before they get back to you).

Apple often times takes much longer than anticipated to approve or reject an app, especially if they need you to make modifications which further prolongs the review time period. We received one of those emails as well when we submitted our first app for review.

With all that going on, let’s say you specified a release date of January 30, 2012, but Apple doesn’t get around to approving your app until February 15, 2012, then they will make your app available in iTunes with a retroactive release date of January 30, 2012.

You don’t want this to happen. Why? Because when an app is first released, it appears on the first page of “New Apps”. It also appears on the first page of all the apps in your app’s category. With each passing day, the app gets pushed further down the list as newer apps are approved and newer release dates take precedence.

So despite your app being new, an earlier release date specified by you will cause it to get “burried’ in the archives. There goes all your free exposure. The first 48 hours of an app after its release are the most critical, providing you don’t succeed much at marketing it afterwards (this is the case with majority of the apps out there).

Here is what you do…

When submitting your app, specify a release date well into the future. When your app is approved, log on to your developer’s dashboard and change the date of the release to the date your app is approved, or the very next day.

How do you know? Apple sends auto notifications as your app moves through the review process, from submission, to review, to processing, to acceptance or rejection or more changes / modifications needed.

Here is what that does if done correctly:

#1 on itunes store

Notice our app as the number one on the list of new apps in our desired category?  This is exactly what you want happening.

This entire process takes 2 minutes at best, but will ensure your app gets maximum exposure for free when it first comes out. You never know who is looking around the app store at any given time – why risk the possibility of not being seen when you can easily ensure you are.

Learn from our “mistakes” and don’t repeat them. Wishing you a more successful launch…

All the best

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