Max Lift One Rep Max Calculator Pending Apple Review

by Admin on May 23, 2012

A much, much, much awaited update that should’ve came much sooner!

We are finally breathing some fresh air after having submitted the One Rep Max Calculator app to Apple for review. This is our very first iPhone application and the entire team has their fingers crossed.

You can view a demo of this app here.

In this post we want to share a few key highlights as well as lay out the near term plan for the app.  We will need your help getting it the exposure it needs!

Budget and Timeline

  • Concept to design: roughly 1 month
  • Tweaks, submission and Apple review: roughly 1 month
  • Total time to market: roughly 2 months
  • Purchase of iPhone to test apps
  • Purchase of Mac book to submit the app (Apple app loader)  – they really do bind you good!
  • Cost to date (including Apple fees, etc): just under $3,000

Marketing Plan

  • Organic focus: social media through Facebook and Twitter
  • Press release – we’ve got some local media buzz going already
  • Reach out to bloggers and forum owners in the fitness niche
  • Reach out to email list owners in the fitness niche
  • Viral video syndication – YouTube and other media channels
  • CNN and Wall Street Journal – we wished!
  • Reach out to app review writers – free ones only

As you can see our budget for marketing is absolutely nil. We are exhausting all the free resources we know about and may exercise our wallet muscles later if need be.

This is our first app and we don’t really know what we are doing and what will work for us. But if you have any tips and suggestions on marketing our app, we’d love to hear from you in the comments section below.

Although we are exploring various unknown territories (for us at least), our biggest method of promotion is through YOU, our friends and family, who in theory are our biggest supporters 😉

So we encourage you to purchase our app at .99 cents not so much for the money, but so that you can give us an honest review and rating on iTunes. This is the single best way to spread app awareness.

We will be reaching out to you over Facebook and Twitter to solicit your support.

If your budget allows for it, please support us by purchasing your copy of Max Lift and gifting it to someone who you know hits the gym hard. Of course you can keep a copy for yourself as well 🙂

And if you haven’t yet, please visit our YouTube channel where you can watch a comprehensive demo of the app.

Please leave your review notes on YouTube as well – we will highly appreciate it.

Till the next update . . .

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